The History of Maggs Bros.
From our founding in 1853 to the present day

The History of Maggs Bros.

Uriah Maggs and the beginnings of the firm
Westborne Terrace North Maggs advert
The earliest piece of Maggs ephemera

The firm of Maggs was founded in the 1850’s, probably in 1853, by Uriah Maggs, 1832-1913. He came from the town of Midsomer Norton in Somerset, the son of a non-conformist clerk (also called Uriah) in one of the mines of the Somerset Coalfield. The census of 1851 finds him as a footman in the household of the interesting Dr. Barnard Van Oven, a Jewish medical doctor who later played a role in a campaign for the Jews Relief Act of 1858 which allowed Nathan Rothschild to become the first Jewish Member of Parliament. Van Oven lived at 38 Gower Street in Bloomsbury, in a terrace that was demolished to build the London School of Hygiene and Tropical Medicine. Coincidentally 38 Gower Street was no more than a couple of hundred yards from our current address on 48 Bedford Square, which was at the time the home of Bedford College, the first college of higher education for women in Britain, and is now the home of the firm he founded.

The next time Uriah is seen in any records is in 1853, by which time he is established in business as a bookseller and stationer at 44 Westbourne Terrace North, close to Paddington Station. The address, and the street itself, now no longer exists, having been consumed by the Westway, London’s pioneer inner city motorway. Oddly, in another coincidence the premises was one of two west London workshops where the 1926 “Subscribers’ Edition” of T.E. Lawrence’s epic war narrative Seven Pillars of Wisdom was printed – the firm has sold 25 copies of the edition (of 170) in the last 25 years. Nothing is known of how Uriah made this transition, but there was a William Maggs in business as a “newsvender” in Knightsbridge in 1841, so there could have been a family introduction to the trade. Irrespective of how the change was made, it was a significant step up in the world for the young man, whose photograph shows an earnest striving fellow out of the pages of Samuel Smiles’s Self Help (first published in 1859), proud to be establishing himself in this nation of shopkeepers.

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His shop was initially a general stationer, newsagent and bookseller in the style of the day, lending and selling books and newspapers, and developed into a specialist shop dealing in “Second-Hand Books, Ancient and Modern, in all Classes of Literature.” Uriah would not have had a bindery himself, but he did offer bookbinding as a service, and we have one example of a “Maggs Binding”, in heavy brown morocco, signed at the foot of the front free endpaper. By 1865 the firm was at the east end of Church Street, Paddington at No. 7, and by 1875, at the other end of the street in No. 159. The intervening years have been kinder to No. 7 than to No. 159, and the east end of the street has a local concentration of antique shops, while the West End has had some unhappy redevelopment, leaving no trace of that building.

The Brothers
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All four of Uriah's sons, the Maggs Brothers

All four of Uriah’s sons joined the business, taking over on his retirement in 1894. The initial Brothers of the firm’s title were Benjamin, 1862-1935 and Henry, 1865-1906, later joined by Charles, 1873-1922 and Ernest, 1876-1955. The late 19th Century was a period of rapid expansion for the rare book trade as the gradual relative decline in prosperity of the European aristocracy brought increasing quantities of rare books on to the market. At the same time the great tycoons of the United States were beginning to form their incomparable libraries and art collections and the collecting of rare books was becoming an important part of a fashionable life on both sides of the Atlantic. The firm prospered in this climate, and in 1901 moved to 109 Strand, a near neighbour to Simpson’s restaurant and the Savoy Hotel. The building is now demolished: it would have backed on to the Savoy Chapel, and partly adjacent to the Savoy Steps (where Bob Dylan’s Subterranean Home-sick Blues was filmed). The firm had a further building, probably more of a back office and warehouse, just over the road in Covent Garden, at No 6 Maiden Lane. A further move in 1918 led them back west to 34/35 Conduit Street (off New Bond Street, on the site now occupied by the Westbury Hotel), where the architect John A. Campbell designed for them a bookshop of some style, partly as a replica of a monastic library with beautiful custom made furniture, much of it re-used at their next and current premises. As was the style with other Mayfair buildings, the main building was relatively narrow with a long gallery space at the rear.

These were good years for the firm, which was now doing extraordinary business in booming times. The shop front and stationery were thick with Royal Crests, tea parties were held hosting the quality of the rare book world, and they worked with great collectors all around the world, publishing important and pioneering catalogues. From the mid-1920s there was a substantial Paris office as well.

Ernest and Ettinghausen: One of the greatest bookselling coups of the era
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Ernest Maggs bidding at auction

At the same time as maintaining the London offices the firm also had a branch in Paris from 1925 until the 1950’s (interrupted by the forced removal of much of the stock to Germany in 1940), first at the fashionable 130 Boulevard Haussman and later at 93-95 Rue de la Boëtie, overseen by Dr. Maurice Ettinghausen (1883-1974), one of the great bookseller/scholars of his or any age. It was Ettinghausen and Ernest Maggs who pulled off the greatest bookselling coup of the era, when in 1932 they successfully negotiated with the government of Russia to acquire not only a Gutenberg Bible, the first printed book of circa 1455, which they sold by telegram to the Swiss collector Martin Bodmer. Maggs have thus handled two Gutenberg Bibles in their history, the one described above and the Dyson Perrins copy of Volume I (Genesis-Psalms) which they bought at auction in 1947 for a record price for a printed book of £22,000, on behalf of Philip Frere, and resold it in October 1950 for $70,000 to Mrs. Estelle Doheny, a Papal Countess, of California; this latter copy, now at Keio University, is the only one in Japan.

The 1920s and 30s: A turning point
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In the 1920's Maggs moved to Conduit Street, just off Bond Street

The 1920’s and 1930’s were a golden era for book-collecting and during these years the firm handled some extraordinary material. They sold Napoleon’s letters to Josephine (to the French Government), dispersed the library of the Comte de Chambord (King Henri V of France), helped King Manuel form his great library, sold the papers of the Earls of Huntingdon en bloc to the Huntington Library of California and issued a catalogue containing six block-books bought by Robert Edward Hart of Blackburn, (“Hart purchased these spectacular 15th century books from Maggs just before the Second World War for £25,000, which he produced from a carpetbag in one-pound notes. They are now at Cambridge University Library. The collection of Napoleonica formed by Napoleon’s doctor, Vignali, and sold by Maggs in the early 1920’s, famously included a piece of Napoleon’s anatomy, described in the accompanying literature as a “tendon”, but which quite early on became known as his membrum virilis. We’re delighted to learn that more modern techniques have re-identified it as a tendon, but we doubt that the truth will change the story, any more than it did with the ghost of Berkeley Square.

50 Berkeley Square
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Among their most prominent customers was King Manuel II of Portugal, who had been exiled after the (largely bloodless) revolution of 1910. He lived in SouthWest London in a large house and led the life of a cultured gentleman, fencing, playing tennis, punting, and above all collecting books, forming an unrepeatable collection of books on Portugal and its Latin American possessions. He died very unexpectedly in 1932, leaving Maggs Bros with a very large debt of around £35,000. How much was that? Simple comparisons of the value of money between the ages are all but worthless, but in terms of West End property values the sum was several fives of millions of pounds, which we know because once the debt had been paid by the revolutionary government the firm invested all of it in the long leasehold of a handsome but dilapidated building at 50 Berkeley Square in the heart of Mayfair, where the firm moved in 1938. They left Conduit Street because of the expiry of the lease, but dodged a bullet in doing so, for 34 Conduit Street had a direct hit in the Blitz, incidentally fulfilling the plans of the freeholders for he the demolition of the cheduled to take place in 1940. That this reinvestment of the entire windfall was made at a time when Europe was unstable, to say the least, was a tribute to the long-term planning of the firm’s management.

50 Berkeley Square, although initially criticised as being too far from Bond Street and Sotheby’s (all of 300 yards!), became a legendary premises. It was described by the firm on moving in: “The 18th Century house is ideal in many ways. Its rooms are many and spacious . . . It retains its 18th century character with fine decorated ceilings, Adam fireplaces of singular beauty, and torch extinguishers outside the front door. It is situated in the heart of Mayfair, easily accessible, in one of the most beautiful squares in London.” Antiquarian booksellers are good tenants of interesting buildings (they have more important things to spend their money on than building works), and the house was for the most part unaltered since its last modernisation over 100 years ago. The pantries were still lined with large white ceramic tiles, there was a massive cast-iron cooking range in the old kitchen, and there were still horse-stalls in the stables which had never been converted for cars. During the firm’s time there they had to deal with the simultaneously diverting and annoying legends of hauntings – despite its notorious fame as “The most haunted house in London”, there is actually no single first-hand account of any manifestation, and the whole affair was invented by Rhoda Broughton the Victorian novelist, and many layers were added to the myth since, including a name-check in M. R. James’s “A School Story” (1911). The bookshop in fact became the active ghost, as the firm gradually filled every basement, attic and cupboard, in the ultimate buyer’s market of the rare book trade in the 1940s and 1950s.

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The members of the next generation of the Maggs family involved in the firm were Frank (1897-1965), Kenneth (1900-1959) and Clifford (1905-1985), now cousins as well as Brothers. Frank Maggs specialised in travel books, producing several great series of catalogues, notably working with Sir James Caird of Farquhar in building of the collection that became the core of the National Maritime Museum library, and now believed to be “The world’s largest maritime library and archive collection”. Clifford was the firm’s incunabula and medieval manuscript expert, a bookseller of the highest integrity and a gentle kind man, who was proud to boast in 1969 of a predecessor’s “superb disregard of commercial value” in doing “as long a note, amounting often to an essay, for a book worth two or three guineas as for one valued at several hundred.” Dr. Christopher de Hamel, former Sotheby’s medieval manuscripts expert and former librarian at the Parker Library, Corpus Christi College, Cambridge, speaks warmly of the encouragement given him by Clifford when only a young man with only very modest financial means, and many thousands of miles away in New Zealand. Kenneth specialised in early English literature, and was responsible for several series of catalogues as well as the Mercurius Britannicus series of bulletins, initially and optimistically promoted as a monthly, between 1933 and 1968. The film historian, novelist and heiress Winifred Ellerman, who wrote as Bryher, was introduced to Elizabethan literature by the journalist and bibliophile Clement Shorter. Shorter was a friend of the house, it may have been his suggestion that she visit Maggs. She wrote in her Days of Mars of Kenneth’s generosity and kindness.

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Frank’s son John (1926-2015) took over from his father in travel books, and had a particular enthusiasm for cartography, Captain Cook, and the first explorations of the Pacific. He was particularly proud of purchasing of the log of H.M.S. Bounty for the State Library of New South Wales. As the managing director, he was also responsible for navigating the firm through the hazardous years of the 1970s, as Britain was reeling under oil shocks, mining strikes, three-day weeks, high inflation and exchange controls.

Kenneth’s son Bryan (1936-2024) took over early English books soon after his release from National Service, and additionally became a great expert in historical bookbindings, with a depth of understanding that was partly informed by his own skillas a leading fine bookbinder. He worked with many important collectors, but is most associated with John Paul Getty Jr., and became his chief advisor and bookseller and ultimately his librarian in his country house at Wormsley, continuing the job for Mark Getty. He acted as Chairman of the firm for several years.

John’s son Ed, born 1958 in turn succeeded his father as Managing Director, as well as running the modern English department, chiefly literature, archives, and fine printing. During his time the firm moved again, selling the 21 remaining years of the lease of 50 Berkeley Square and buying 48 Bedford Square (moving from a Grade II listed three-windowed, flat-fronted Georgian house in a leafy London square to a Grade I listed three-windowed, flat-fronted Georgian house in a leafy London square).

48 Bedford Square: Our home today
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This is the firm’s first freehold premises, a spacious and airy building, listed Grade one (the top grade, of which there some 9,500 in England), in one of London’s nicest and most original and complete Georgian squares. In the heart of Bloomsbury and close to the British Museum, Bedford Square has a profoundly bookish history: past businesses and individual residents include the publishers Jonathan Cape and Leonard Smithers (publisher of Oscar Wilde and Aubrey Beardsley), the rackety and charismatic rare book expert and entrepreneur A.J.A. Symons, the great collector of Spanish books and pornography H.S. Ashbee, society hostess and patron of literature Lady Ottoline Morrell, author Anthony Hope Hawkins, of The Prisoner of Zenda fame, the great Shakespearian actor Johnston Forbes-Robertson, while residents today include the Architectural Association School of Architecture in London, Yale University Press, the Paul Mellon Centre for Studies in British Art, and Bloomsbury Publishing. The building was built as a private house in 1776, and later played an important role in the evolution of the modern world as the first home of Bedford College, Britain’s first higher education institution for women in the UK. It was later the home of the influential but rather absurd watercolour connoisseur, dealer and forger James Orrock, 1829-1913. Today, Ed’s son Ben, a sxith-generation member of the family in the firm, is the resident expert on fine printing and modern binding.

Looking forward
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As important as the various Maggs family members are in the firm’s history, the company has always been a sizeable operation and some of the finest rare book and manuscript experts have worked for and continue to work for them. One of the keys to the longevity of the firm has been the continued generosity and the long-term commitments of both the many family and staff members over the years, and this found expression in the creation in 1993 of the Maggs Bros Employee Trust, now the majority shareholder in the firm, with a substantial minority of shares held by family members.

One of the most lasting tangible legacies of the firm is probably the extraordinary series of catalogues, now numbering well over 1,500. Although the bulk are relatively routine reflections of what was in stock at the time, many are considerable works of scholarship and remain valuable reference works in their own right. Another tangible legacy is the firm’s historic archive, mostly dating from its first incorporation as a limited company in 1935. The bulk of it, except for the most recent decades, was donated to the British Library where it now attracts researchers into the history of the book trade from around the globe.

Today, the firm continues to change and develop with a strong team of young dealers who can not only respond to the rapid changes in collecting interests of collectors and libraries but can also lead the way in the development of those changes with a confidence built on the experience of their colleagues and predecessors.

Ed Maggs
Author
Ed Maggs
12 Nov, 2024

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